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EP. 36 | S3

Family Protocol and Corporate Governance: Building a Legacy That Endures Through Generations

JULY 20 2026 51M 27S

What makes a family business transcend generations?

Many companies disappear not because the business stops being profitable, but because they never managed to build agreements within the family, prepare the next generation, or institutionalize their operations.

In this episode of TG CAST, José Miguel González Tamayo speaks with Fernando Rosales, specialist in Family Protocol and founder of SEA - Effective Attitude System, and Gustavo Baleón, Director of Corporate Governance at Tergum Global, about the tools that help strengthen the continuity of family businesses.

Throughout the conversation, you'll discover why family protocol goes far beyond a document, the role of the family council, how to begin a corporate governance process, and what it truly means to build a legacy that transcends generations.

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